Advertising And Its Effect On Society - 1442 Words

There are many things in the world that appeal to mankind. We can often relate to those appeals through different colors, shapes, and also the feel of something. What do I mean by the feel of something? I mean that, as a person, the mind has the ability to relate to an image or picture to evoke a feeling, or emotion, to either help a cause or fall into a trap. This is where advertisers grab your attention into buying a product. Although sometimes advertising can be quite annoying, it can also help in persuading you to buy a product or service. You may be looking for a specific product for a specific purpose or maybe you have heard of a product simply through its exemplary advertising. There are different viewpoints to advertising and many†¦show more content†¦They can be on cork boards or the walls of buildings, offices, and public transit services. Anywhere and everywhere there are advertisements. You may ask yourself, why are there even advertisements at all? Well, it depe nds on who you ask. If you ask one person what they think the purpose of an advertisement is, they may say that it is just some annoying picture trying to get you to buy their product; however, another person may say that the purpose of an advertisement is to make a product well known by making an appealing advertisement or picture for their product. Both types of people are correct in their own rights, but it is the interaction of the advertisements with their intended audiences that determine if it is just another annoying ploy to get you to buy or a genuinely persuasive technique that catches its audience at precisely the right moment and promises just the right outcome. Companies today are always trying their hardest to make their products seem interesting by using colorful images with textures that make you stop and see what they are trying to sell. They not only use intriguing images and textures, but they get you with the so called â€Å"weasel words† (Lutz 196). â€Å"Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all† (Lutz 196). These weasel words are all over in the advertising world. These words are designed to appeal to our logical, emotional, or ethical values that dictate how we

Plato and Socrates Paper Free Essays

Writing Assignment #1 Philosophy consists of an intellectual battle of differing opinions between the ideal reality and factual thinking. Our own opinions are a way in which were explaining physical or fantastical terms. This intellectual battle rivals between Plato’s philosophy, which consists of a more abstract thinking process versus more scientific philosophers as Thales, who was a more practical thinker attempting to disentangle science and magic, and dared to think about the world without first thinking of God. We will write a custom essay sample on Plato and Socrates Paper or any similar topic only for you Order Now Osborne, p 5) If you look deeper into this battle you see how it deals with the function of human beings. Plato and Socrates saw many of these scientific thinkers and Sophists as being scatter-brained because of their lack of aesthetic order. The Sophists were more interested in man himself and how he behaved. In this case the basic mechanics in man doing things for himself. While Socrates was left as the opponent to this Sophist way of thinking, he was more concerned with morality, discovering the just, true, and good. Philosophy to Socrates was more then just a profession of what man can do, rather a way of life in examining ones self. By even using his method of dialect and use of irony Socrates would expose false claims of wisdom to move towards knowledge of man’s own nature, only convinced that it could be achieved through hard work. Like Socrates, Plato’s philosophy had the same intake that man had more to think about then just himself, rather the aim to use reasoning in thinking for themselves. Plato discusses how ideas are real, and the particular is only apparent through his idea about the word ‘horse’. Plato is referring to when said something, as he said a horse, does not necessarily mean the physical animal of a horse, but more then that, more or less the idea of a horse through space and time. This theory of ideas of Plato apparently caused many philosophers to be come scatter-brained, in the sense that at that time many people could not look beyond the physical idea or reality of something or someone. Now though, philosophers like Plato or Socrates for instance, are looking beyond the physical reality and opening the doors to looking at a deeper meaning of life and man himself. We are starting to look at patterns of thought even beyond the physical studies, a frustration with our minds, because we are so dependent on physical studies in the physical world. Everything changes in time and the physical does not allow us to have a universal, or consistency, even with the way we recollect experiences. Knowledge is remembering or anamnesis, the soul or mind has passed through a series of embodied and disembodied states, and the knowledge from these previous cycles needs merely to be awakened. Osborne, p 14) Plato insists that perception and experiences retain a realm of their own. Meaning, if you have an experience in the ideal world then you bring that experience back into the physical real world of objects, and that physical world of objects changes over time. Plato distinguished the difference between appearance and reality in his famous simile of the cave; where a man was prisoner in a cave and saw reality as what he saw in the cave, the furthest being the sh adows on the walls. Once he escapes though, he sees the real world beyond the world he saw within the shadows of the caves. Although after returning back to the cave, he sees that he is more stupid then before. That man after being exposed to the real world, beyond what he knew around him, was then overwhelmed by his surroundings, then knowing he had to revert back to his simple reality world of the cave. In order to fully understand knowledge and appearances, Plato improved the theory of hypothesis, showing that if a fact didn’t square with a hypothesis then a new hypothesis was needed. Osborne, p 15) There was always that constant search for a more general hypothesis, ultimately striving for universal truth, which explains the good. In the Republic, Plato outlines what he believes as his ideal city-state; taking three classes: the elite guardians, the soldiers, and the masses, and three structures: monarchy, oligarchy, and democracy, and puts an emphasis on social mobility amongst these groups. The individual soul is divided into three, which this structure repeats itself in the state. Osborne, p 15) Plato takes his knowledge of the structure and classes within society and applies it to the individual. In order to show where in his mind people stood based on their standing in society, regarding reason, courage, and appetites. Through Plato’s philosophy of moving towards the abstract ideal world of thought, he attempted to solve the issue of being scatter-brained, or lack of aesthetic order. By opening up the door to looking deeper amongst the physical reality of what we know to be and into a whole new dimension into an ideal world utside of space and time, Plato gives us the ability to enable ourselves to think in the light of reason. Solving the scatter-brained lack of aesthetic order, bringing each one of us to harmony. Bibliography – Osborne, Richard, and Ralph Edney. Philosophy for Beginners. New York: Writers and Readers Pub. , 1992. Print. —â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ [ 1 ]. Osborne, Richard, Philosophy for Beginners, page 5. [ 2 ]. Osborne, Richard, Philosophy for Beginners, page 14. [ 3 ]. Osborne, Richard, Philosophy for Beginners, page 15. [ 4 ]. Osborne, Richard, Philosophy for Beginners, page 15. How to cite Plato and Socrates Paper, Essay examples

Al Nawaf Construction Company Case Study-Free-Samples for Student

Question: Discuss about the Al Nawaf Construction Company Case Study. Answer: Career Planning Program To begin with, a well-organized career planning and development within Al Nawaf will ensure the availability and development of human resources with the relevant skills, talent and knowledge. In turn, this will enable the company to run smoothly as the workers will possess the required skills for their jobs. In addition, a career planning program will ensure the implementation of favorable policies and work practices. In turn, it will improve the organizations ability to attract as well as retain skilled and talented employees. Noteworthy, an organization with a well-structured career plan is able to boost its image in the employment market and, as a result, attract and retain highly skilled and competent workers (Human Resource Management, n.d.). Furthermore, career planning will contribute individual and organizational development, and hence help in the achievement of corporate goals for the company. Moreover, a proper career planning program will work towards the development of a system that tries to satisfy employee expectations. Consequently, it offers a comfortable environment for its workers and minimizes employee frustration. Aside from that, career plan helps the organization to protect its employees interests and, therefore results in the promotion of organizational goodwill (Human Resource Management, n.d.). Indeed, the introduction and implementation of a sound career program will be very advantageous to Al Nawaf Company. Strategies for Competitive Advantage In order to gain a competitive advantage over other construction firms, the Al Nawaf Company must develop sound strategies. To achieve this goal, the firm must adopt business-level strategies that will help it gain an upper hand in the market. These strategies may include of cost leadership, differentiation and forming alliances. Cost leadership Al Nawaf may adopt the cost leadership strategy to compete for customers based on price. Particularly, the firm may provide reasonable value for the services they render at a lower price compared to that of its competitors (Amadeo, 2017). In this strategy, the firm must make an effort to reduce its costs relative to rivals in order to be a price leader (Amadeo, 2017). This may be attained through implementing a tight control over production costs, minimize overhead costs, reduce cost of sales and shrink the budget on research and development. Differentiation The organization may also gain a competitive advantage through differentiation. In this strategy, the firm may offer its customers greater value by offering unique services to its clients (Rouse, n.d.). Mainly, this is achieved through provision of high quality features, rapid product innovation and advanced technological features (Amadeo, 2017). By so doing, Al Nawaf will be able to lower its buyers costs, raise product performance and improve sustainability. Consequently, this will give the firm a competitive advantage over rival construction companies. Alliances Al Nawaf can also gain competitive advantage in the market by forming strategic alliances with other business in related industries. Such alliances may take the form of joint ventures in which they pool resources together and gain exposure to the global market (Lewis, n.d.). This way, the company will be able to gain an advantage over its rivals. Steps to developing a succession plan In order to develop an effective succession plan, Al Nawaf Company must align and follow three main steps: Step 1: Identify key positions The first step in succession planning involves identifying the positions that are integral to the success of the company (Feldman, 2016). Specifically, this includes those positions which without successors may lead to the slowing or collapse of the firm. Step 2: Find the best fit Once the integral positions have been identified, the next step is to determine who can be trained and mentored to eventually fill the position (Feldman, 2016). Step 3: Develop a training plan The third step involves management meeting with the identified employees to discuss mentoring and training plans (Wilson, 2015). Such discussions should inform the employee of the interest to promote them into the new role when the need arises, a timetable of the training process, short term and long term goals, and the managements expectations of the skills required to carry out the jobs duties (Gale, 2013). Conclusion All in all, Al-Nawaf Company will realize various advantages when they set up a career planning program for its personnel. By initiating a long term focus on career planning, the company will increase its effectiveness on human resource management. The company may also adopt strategies such as differentiation, cost-leadership and alliances to gain a competitive advantage over rival companies. In turn, this will enhance the firms position in the market. In the same way, developing a sound succession plan will help the firm transition smoothly in the event of loss of leadership, thereby ensuring continued performance and growth. References Amadeo, K. (2017). What Is Competitive Advantage? Three Strategies That Work. The Balance. Retrieved March 20, 2018, from https://www.thebalance.com/what-is-competitive-advantage-3-strategies-that-work-3305828 Career Planning. (n.d.) Human Resources Management. Retrieved March 20, 2018, from https://corehr.wordpress.com/hr-planning/70-2/ Feldman, J. (2016). 3 steps to succession planning. The Business Journals. Retrieved March 20, 2018, from https://www.bizjournals.com/bizjournals/how-to/sell-a-business/2016/05/3-steps-to-succession-planning.html Gale, F. S. (2013). Succession Planning Roadmap. Workforce. Retrieved March 20, 2018, from https://www.workforce.com/2013/03/11/succession-planning-roadmap/ Lewis, J. (n.d.). Four Methods of Competitive Advantages. Chron. Retrieved March 20, 2018, from https://smallbusiness.chron.com/four-methods-competitive-advantages-32344.html Rouse, M. (n.d.). Competitive Advantage. Search CIO. Retrieved March 20, 2018, from https://searchcio.techtarget.com/definition/competitive-advantage Wilson, T. (2015). 8 Steps for Effective Succession Planning. SABA. Retrieved March 20, 2018, from https://www.saba.com/blog/8-steps-for-effective-succession-planning